TurboTax Spot Animations

Taxes are never going to be cool, no matter how you look at it. At TurboTax Design, we pride ourselves on putting the customer and their problems at the center of everything we do. We understand that filing taxes can be one of the most stressful experiences of the year, so why not bring a little delight into the process? While animations were not new to TurboTax, using them to highlight key moments of delight was a fresh approach. These moments helped clarify the story, ease tension, and create a sense of progress. By prioritizing thoughtful design and purposeful animation, we fostered a more satisfying customer experience, encouraging exploration and interaction while reinforcing brand loyalty through memorable moments.